More about the Mail Order Business

Mail Order has created more ‘rags to riches’ stories
than just about any other!

A bold statement, but true nonetheless. Over the years, the mail order business has consistently proved to be a genuine fortune maker.

It has created rich and successful multi-millionaires out of thousands of people worldwide – some of them virtually overnight.

You may have never heard of mail order entrepreneurs like Melvyn Powers, Joe Sugarman, Ted Nicholas or Joe Karbo.

Karbo, for example, went from virtual bankruptcy to a ‘champagne and caviar’ lifestyle in a matter of months, largely due to the success of a ‘kitchen table’ mail order business he set up.

Before you say: “But that’s in America, it can’t happen here”, prepare to be proved wrong! Mail order has been, and continues to be, a consistently successful business in this country too.

You’ll certainly have heard of some of the people and organisations who have made it big here.

No matter whether you love or hate their mailings, the Readers Digest organisation is an excellent example of an incredibly successful mail order operation. The company’s annual turnover now tops £160 million.

The Which? organisation is another example you’ll be readily familiar with.

Pick up a Sunday supplement and you can hardly fail to see the advertisements for Franklin Mint, Bradford Exchange and the like, who have made a fortune from selling ‘collectibles’ by post.

Even the ‘high street’ names like Next, Littlewoods and WH Smith now earn a significant proportion of their income from mail order activities.

But it isn’t just the big, faceless companies who profit. Plenty of individuals owe their fortune to mail order.

Peter Woods of Direct Line insurance became a multi-millionaire by applying direct response techniques in the service sector.

Richard Branson owes a significant proportion of his wealth to the effective use of direct response techniques. In fact the entire Virgin empire was founded on the back of a humble mail order record business back in the 1970s. He’s now estimated to be worth £800 million.

Of course, we’re not all going to achieve this level of success. But there are hundreds of more modest examples of how individuals have started up a mail order business in the UK with just a few pounds and turned it into an excellent living for themselves.

Once you find the winning formula it’s fairly easy to build a mail order business making £20,000–£50,000 a year profit for just a few hours work each week. At this point the business can often be left to run on ‘autopilot’.

If you’re content to stay at that level then there’s often little or no work to do, other than keep booking the ads, arranging the mailings and banking the cheques.

Many mail order businesses are operated in this way.

Here’s the important thing: none of them are maximising their income, or anything like it. But the people who run them earn many times the average salary and they have the freedom to do as they please, when they please.

No dreary job, no tiring commuting, no oppressive boss. Yes, a mail order business gives you something very important – freedom and choice.

Why Mail Order?

Here are 11 great reasons why you should start your own mail order business today!

1. Work from home

Wouldn’t it be great to roll out of bed, stride the few yards to your spare bedroom and get right down to work? No commuting on cold, dark mornings. No traffic jams. No getting dressed up. No rush hour... in fact no rush at all! Your £20,000 – £50,000 a year mail order business can be run just like this. You don’t need an office. You don’t need a ‘public face’. Just a phone, a makeshift desk and you’re in business.

2. No personal selling to do

Most of us hate the thought of selling anything face to face. In your mail order business all transactions are done at a distance. You’ll never have to meet a customer, unless you really want to!

3. No capital required

Once you’ve got a phone and a corner to work in you’re practically fixed up. Many a successful mail order business has been started with a single small advertisement costing just a few pounds.

4. Start part time

There’s no need to give up your regular job. A mail order business can be easily run alongside your job until the business really takes off. Or if you prefer, you can use it to generate a second income. Whatever you decide, there’s no need to risk your livelihood to start a mail order business.

5. Choose your own hours

You can work any hours you choose. Your customer really doesn’t care whether you prepare his order at three in the afternoon or three in the morning! So whatever your commitments, you can fit a mail order business in around them.

6. Be your own boss

In a mail order business, you really will be your own boss. You’ll manage your own time, make your own decisions, and take all the profit when you get it right!

7. Earn in private

No one need know what you’re doing, or how much money you’re making. Most mail order businesses are only ‘visible’ to their customers. Your colleagues, friends and family will know just as much as you decide to tell them.

8. Test everything for pennies

This is one of the great secrets of mail order. Every advertisement, letter, offer and promotion can be tested out with virtually no risk. If it doesn’t work, you’ve lost very little. But if it does work...

9. Roll out and get rich!

Another great secret! You’ve tested something on 500 people and it worked. You made £500 profit. Now you can do the same thing with 50,000 people and know you’re onto a £50,000 profit! Get everything right (we’ll show you how) and it can be no more complicated than that.

10. Freedom of choice

A successful direct response business can be run from anywhere in the world. Once you have the formula right, it can practically run on ‘autopilot’. The choice between more leisure time and building an even greater fortune can be a difficult one. But it’s a nice kind of problem to have.

11. It’s great fun!

Money is little recompense if you hate what you’re doing. Mail order is great fun. Who wouldn’t enjoy opening all those lovely envelopes stuffed with cheques, cash and postal orders? Few businesses offer that kind of satisfaction.

About the Course

The course builds into a complete reference work enabling anyone to set up their own lucrative mail order business from home.

Along the way we’re going to dispel a lot of myths and surprise – even shock – you on occasion with the truth about this most fascinating of businesses.

It has been written and structured in a way which makes it simple for you to read, digest and enjoy.

You’ll be working at your own pace, in your own time, in the hours you have to spare, in the comfort of your own home.

The course is split into ten easily managed lessons. At the end of each lesson you’ll be given the opportunity to put your new-found knowledge into practice through a series of test questions and exercises. Many of these exercises will double up as preparation for launching your own money making venture.

Don’t worry, we won’t be asking you to hand in your homework for marking. We’re all grown ups now! The exercises are for your own interest and benefit only. If you decide not to do them, that’s your decision.

However, if you’re serious about making a good second income in your new business then you are strongly urged to participate. A little effort now will repay you many times over later.

Mail Order Home Study Masterclass

When you enrol on the course we assume nothing, so we start from the very beginning. Even people who have run their own mail order business in the past (and thought they knew a thing or too) are surprised to learn that some of the basic knowledge they took for granted is in fact wrong.

Lesson One is a real eye opener, giving you a comprehensive overview of this fascinating field.

You’ll learn exactly how a mail order business works, which products sell by mail, why people shop by mail, how to choose a mail order product, some key principles of mail order marketing and promotions, how to carry out basic testing, how to use a mailing list, how to manage your business, how to spot future trends. We also provide a number of revealing case studies to look at.

Also we let you in on the two key secrets of mail order success. Every successful mail order business uses these, often unwittingly. Hundreds of mail order ventures have ‘bitten the dust’ because of ignorance of these two simple factors.

In the nine lessons that follow you’ll build on this skeleton of basic knowledge.

The lessons cover:

Lesson One:
Introduction to mail order

Lesson Two:
How to choose a ‘can’t fail’ mail order product

Lesson Three:
How to use advertising to launch your business

Lesson Four:
How to develop direct mail packages which will make you rich

Lesson Five:
How to use testing to turn your mail order business into an automatic money machine

Lesson Six:
How to get the best mail order services at the lowest possible price

Lesson Seven:
How to use mailing lists to supercharge your profits

Lesson Eight:
How to manage your business for maximum profit

Lesson Nine:
How to expand your business into a full time fortune maker

Lesson Ten:
Business basics – Dealing with the ‘nuts and bolts’ of the business.

Plus Special Bonus:

Lesson Eleven:
A Directory of Supplies, Suppliers ∓ Contacts

Here are just a few of the things you’ll learn about:

• The 10 key factors that identify a mail order winner.

• 20 proven mail order products you should consider seriously.

• How to locate reliable suppliers for your product.

• How to import a mail order profit maker.

• The pricing formula you must follow to make a profit on any product.

• How to write a ‘killer’ classified advertisement.

• How to create a fortune making display ads.

• How to develop a direct mail package which will make you rich.

• How to profit from loose ‘insert’ marketing... and how one company brought in £500,000 from a simple loose insert.

• How to buy mail order services at minimum cost.

• How to buy and rent mailing lists which will make you money.

• How to make an extra £20,000 a year from your own mailing list.

• How to ‘piggyback’ and double your profits. Even successful operators neglect this.

• How to ‘copycat’ a mail order winner. You can use this with products and advertisements.

• How to use free publicity to generate big profits.

...and a great deal more.

By the end of Lesson Ten – after some 500 pages and 175,000 words of insider information – you’ll have a more thorough mail order education than 95 per cent of the people who are making a full time living from the business.

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